A$AP Rocky shared in Las Vegas that, for him, collaborating with Rihanna on family surpasses any other partnership, whether in music or business. During the Formula 1 Grand Prix weekend, when asked about collaborating on a Puma project, Rocky focused on their shared creation – their two sons, newborn Riot Rose and 18-month-old RZA.
He expressed that making children is their best collaboration, giving credit to a “ghost designer named God.” The couple attended the Grand Prix alongside stars like David Beckham and Justin Bieber and surprised at the launch of the Puma x F1 collection. Rocky, recently named creative director for Puma’s F1 partnership, and Rihanna, already a Puma collaborator, are both actively involved in the fashion world.
While Rihanna’s Fenty x Puma collaboration began in 2014, she returned to Puma after her success with Fenty Beauty. Her impact on the beauty industry remains strong, and she is now back with Puma, hinting at a new chapter in their collaboration.