In a surprising turn of events, Mark Zuckerberg, CEO of Facebook and Instagram, announced that over 10 million users signed up for the newly launched app “Threads” within just 24 hours. Threads, the latest addition to Zuckerberg’s social media empire, has sparked speculation about its potential to rival Twitter.
Zuckerberg expressed his vision for Threads, stating, “I believe there should be a public conversation app with over 1 billion users. Twitter had the chance to achieve this, but they missed the mark. Hopefully, we can succeed where they have not.”
The online community has embraced Zuckerberg’s idea, as many users have grown frustrated with Twitter’s recent implementation of restrictive viewing rules. As a result, people are flocking to Threads in record numbers. To entice even more users, here are two key features of the app:
1. Similarity to “Business Suite”: Threads works in a similar fashion to Business Suite, an app utilized by brands, companies, and organizations to manage and schedule posts across Facebook and Instagram. However, Threads is exclusively linked to Instagram, allowing users to maintain their existing usernames. This feature makes Threads accessible to both personal and professional accounts, catering to a wider audience.
2. Familiar Interface: For avid Twitter users, Threads offers a seamless transition with its comparable interface. Users will find familiar features such as timelines, notifications, and search functions. The only notable distinction is the absence of direct messaging, as Threads solely relies on posts for user interaction.
While it remains to be seen whether Threads will successfully dethrone Twitter, the overwhelming response to its launch suggests a promising future. As netizens continue to embrace the app, it is clear that Zuckerberg’s vision of a widely adopted public conversation platform may soon become a reality.